Brand rescue · Pocket Rocket Design
I redraw and refresh existing logos and build proper brand guidelines, so every sign, print job and web page looks like it comes from the same business.
Sound familiar?
It is also fixable, usually faster than you would expect.
Can you send it as a vector file?
Your signwriter or printer asks for an EPS or vector PDF, and all you have is a JPEG saved from your website.
That's not quite our colour.
Your logo looks different on the van, the business cards and the website, and nobody knows which one is right.
The last owner had the files.
You have taken over a business, or changed designers, and the original artwork has gone missing along the way.
Packages
Guide prices to help you budget. Every job is quoted individually, and every package includes the full set of logo files.
Guide price from $550+ GST
Your existing logo, rebuilt by hand as clean vector artwork. It looks the same, and it now works at any size.
Best for: you are happy with your logo and need files that work.
Guide price from $1,200+ GST
Your logo, colours and fonts recorded properly, often for the first time, with a one-page brand board to hand to any supplier.
Best for: an established business that has grown without guidelines.
Guide price from $2,000+ GST
A logo refresh with full brand guidelines. Keep what people recognise, fix what is not working, and have it all documented.
Best for: a logo that has dated, or was never quite finished.
Guide price from $3,200+ GST
A complete brand for a new business or a clean start, ready to use everywhere from signage to social media.
Best for: a new business, a rename, or a brand you have outgrown.
Need market research to see where your new brand sits? Talk to Creative Edge Marketing for wraparound marketing services.
No two logos or businesses are the same, and most jobs sit somewhere between these packages. Tell me what you have and what you need, and you will get a written quote with a fixed price and a timeframe before any work starts.
Guide prices are in New Zealand dollars, exclude GST and suit a typical small business logo. Detailed logos, illustrations, extra logo versions and larger brand families will cost more.
A redrawn logo is a faithful recreation of the material you supply, so small differences from the original can occur. Colours are matched as closely as possible, and an exact match to items you have printed in the past cannot be guaranteed. Original fonts may need to be identified, licensed or replaced with a close match. All work is covered by our terms and conditions.
In every package
You should never have to work out which file is which. Your logo suite arrives sorted into three folders, named for what you are doing with it.
Vector files that stay sharp at any size. Send these to your signwriter, printer, embroiderer or promotional supplier.
Light, crisp files for your website and social media, including profile picture sizes.
Files that drop straight into Word, PowerPoint and your email signature, with transparent backgrounds.
Why Pocket Rocket Design
I come from print production and prepress. Your files are built to work on a press, a plotter and a building, as well as on a screen.
Guidelines record Pantone, CMYK, RGB and HEX values, so your colour can be matched in print, on screen, in vinyl and in paint.
Every guide includes a glossary, so you and your team know which file to send and why. No jargon left unexplained.
How it works
A JPEG, a screenshot, even a photo of a business card or your signage. Anything is enough to start from.
I will tell you what is needed and send a quote with a fixed price and a timeframe. Nothing starts until you accept it.
Your logo suite and guidelines arrive ready to hand to any printer, signwriter or web designer.
Free download
A plain-English glossary for business owners: which logo file to send your signwriter, printer or web designer, and what the jargon on the quote means. No sign-up needed.
Download the PDF ↓Questions
A vector file is drawn with shapes and lines, not pixels, so it can be made any size and stay sharp. Signs, vehicle graphics, embroidery and most professional printing need one. Common vector file types are PDF, EPS, AI and SVG.
Yes. That is enough to redraw from. A screenshot, a scan of your letterhead or a photo of a business card or sign will work too.
Your logo is rebuilt by hand as vector artwork, matching the original. It looks the same as it always has, and it now works at any size, from a pen to the side of a building.
A redraw copies your logo faithfully. A refresh improves it: tidier spacing, better lettering and updated colours, while keeping it recognisable to your customers.
Brand guidelines record your logo versions, colours and fonts, with the rules for using them. If more than one person or supplier produces things for your business, guidelines save time and stop expensive mistakes.
Send whatever exists, even a photo of the signage. Your logo can be redrawn, and the colours and fonts identified and recorded, so you own a complete set of files from here on.
A redraw is a faithful recreation, so it should look the same. Small differences can occur where the original artwork is missing or poor quality. With a refresh, it changes only as much as you want it to. You see and approve everything before it is finalised.
PDF, EPS and SVG files for print and signage, and PNG, JPEG and WebP files for websites, social media and office use. Each comes in full colour, black and white, sorted into clearly named folders.
You do, once the final invoice is paid. Before a redraw or refresh, you will be asked to confirm that your business owns the existing logo.
No. They are guide prices to help you budget. Every job is quoted individually, because logos and businesses vary. Once you accept your written quote, that price is fixed.
A brand board is a one-page summary of your brand: your logo versions, colours and fonts at a glance. It is the page you email to a signwriter, printer or web designer so they have the essentials straight away.
Brand Rescue covers the design: your logo, colours, fonts and guidelines. If you need market research to see where a new brand sits, or wider marketing strategy, talk to Creative Edge Marketing. Pocket Rocket Design works with them as their design partner, so the research and the design stay joined up.
As a guide, a logo suite is ready within about 5 working days of your deposit, and brand guidelines follow about 5 working days after that. A new brand takes longer. Your quote will give a timeframe for your job.
A 50% deposit is paid when you accept the quote. The balance is due within 7 days of the final invoice, and before final files are released.
Yes. Pocket Rocket Design is based in Auckland and works remotely with businesses across New Zealand and Australia.
