Brand rescue · Website · Print · Screens · NZ charity

Gut Cancer Foundation

A national charity supporting New Zealanders affected by gut cancers. We rescued the logo, wrote the brand guidelines and built the website, then kept going: brochures, annual reports, Mediboards for medical centres and a full Care Kit.

StudioCreative Edge Marketing

PartnershipClose to 10 years

WebsiteDesign + build on Rocketspark

LanguagesEnglish and te reo Māori

Visit gutcancer.org.nz

Homepage with native fern fronds and the bilingual mission statement

Homepage with kōwhai flowers and a bilingual welcome

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The website

Help, found quickly, in two languages.

Bilingual English and te reo Māori navigation runs through the site, with clear donate calls to action throughout. Rotating hero imagery draws on Aotearoa: fern, kōwhai, coastline and raranga.

The site also carries the Foundation's online store, where people can order printed guides for each cancer type.

Design + buildRocketsparkBilingual navigationOnline store

On mobile

Built for the phone in your hand.

Most visitors arrive on a phone, often from a waiting room. Every page is laid out for small screens first.

Home page on a phone, fern hero with the bilingual mission statement

Home page on a phone, kōwhai hero with a bilingual welcome

Support Service page on a phone with the Get Support button

Cancer Information page listing each gut cancer in English and te reo Māori

Store page showing the My Care Kit and its digital download

Get Involved page with the Donate section

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The logo and brand guides

A logo rescued, then a brand built around it.

Gut Cancer Foundation started life as GICI, the Gastro-Intestinal Cancer Institute. The Foundation's logo was drawn by someone else, so it had to be rescued. We created a simplified version and the round button version, then reverse engineered the brand guidelines from them.

Once the brand had settled into what it is now and the guidelines were in place, the logos followed: a full suite with a hero logo, a reduced version, the button, and event buttons for Love Yer Guts, Gastrofest, Give It Up and Fun Run, each with its own colour. The guidelines also cover type, tone of voice and examples in print, web and clothing.

Logo rescueSimplified logoButton logoLogo suiteBrand guidelines

See Brand Rescue

From GICI, to the Foundation's first logo, to the simplified logo and button.

The logo suite: one button, four event versions, each with its own colour.

More for Gut Cancer Foundation

The whole brand, looked after.

The Foundation's new Patient Support Service is for anyone affected by cancers of the upper digestive system, whether they are worried about symptoms, calling to help a loved one or need support after treatment. We have designed its brochure, postcard and poster, alongside Mediboards, reports and the Care Kit. There is more work to come in this area.