Schools · Heritage · Story
Community
Design for the schools, societies and projects around me. Some of it is brand work with proper guidelines, and some is a map, a logo or a story told carefully.
School brand · Logo and brand guide
Māori & Pasifika, Northcote Intermediate
I designed the logo for Northcote Intermediate School’s Māori & Pasifika group and wrote its brand guide. The logo came in 2020. In 2026 I rebuilt the guide as an 11-page A4 document.
The new guide covers three logo versions, clear space, minimum sizes, correct and incorrect use, colours, fonts, which file to use where, and a plain-English glossary, so a teacher or printer can use the logo correctly without calling me.
What it shows. Brand rules written for non-designers, in a form a whole school community can follow.
School trip · Two years
BITE, Northcote Intermediate
BITE is the Business Innovation & Technology Experience, a school trip to the USA. I did two years of it: the logo, a brand guide, and caps, tees, name tags and bag tags.
The guide gives the school a hero logo, clear space, fonts, and download links for digital and print logo suites, so the trip team can order merchandise and make documents without redrawing anything.
What it shows. One identity carried across a logo, a guide and a range of worn items.
Story, photography and video · 2026
A Samoan tapa and its story
I bought this tapa in Apia, Samoa, in September 2009, in the days after the tsunami. In 2026 I gifted it to Northcote Intermediate, to stay at the school for ongoing education.
I made the whole presentation that goes with it: I wrote the story, took all of the photographs and made the video. I chose and captioned the photographs with care for the people in them, and left it to the school to decide how the story continues.
A small selection of the photographs. Photographs and video: Julie Ibbotson, Samoa, 2009.
More community work
Community · 2023
Birkenhead Heritage Trail
Maps and brochure templates for a heritage trail in Birkenhead, worked on with the Birkenhead Heritage Society and a heritage expert. I designed an overall trail map, a Birkenhead Point Gateway map and a Cemetery Walks map, and the look and feel of two trail brochures: the Gateway Trail and the Cemetery Walk.
Community · School logo
Birkenhead Primary School
A logo for Birkenhead Primary School, developed from a brief and a round of ideas with the school.
Got a school or community project?
Let’s make it look the part.
Logos, brand guides and printed pieces that other people can use without me in the room.