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Logo files, explainedWhat each file type is forYour website, explainedWeb terms in plain EnglishOpening Countdown · Pocket Rocket Design
A seven-week run of social posts that builds anticipation before you open. Written, designed and scheduled in advance, and finished on opening day.
Sound familiar?
Most new businesses are too busy with the fit-out to post, so nobody knows the doors are about to open.
We open next month and nobody knows.
The brand is done, the shop is nearly ready, and your social pages are empty.
We are too busy to post.
The fit-out, the suppliers and the paperwork come first, so the posting never happens.
We posted twice, then stopped.
Posting with no plan runs out of ideas by week two.
Packages
Guide prices to help you budget. Both run for seven weeks and finish on opening day.
Guide price from $1,500+ GST
Two posts a week for seven weeks, so there is something new to see every few days until you open.
Best for: a small opening with a limited budget.
Ask about Essentials →Guide price from $1,900+ GST
Three posts a week for seven weeks, plus stories and your Google Business Profile, so people can find you as well as follow you.
Best for: a business that wants a crowd on opening day.
Ask about the full countdown →Quotedmonthly, to suit
Opening day is the start, not the finish. The care plan keeps the posts and the website current once you are open.
Best for: keeping the momentum after launch.
See the care plan →Any advertising spend is separate, optional, and paid by you directly to Meta. I do not promise followers or sales: I build the anticipation and the content, and results depend on your audience, your location and what you can show.
The seven weeks
The brand reveal, the story behind the name, the opening date, and why the owner started.
Fit-out behind the scenes, meet the owner, what to expect, and sneak peeks.
The countdown, a founding-customer offer or wait list, how it works, and the common questions.
Opening day, a thank-you to the first customers, and what comes next.
The order it happens in
Each step builds on the one before, so nothing has to be redone.
Your logo, colours and fonts, with guidelines. Everything after this is built from it, so it comes first.
A Coming Soon page, set up on the platform your full site will grow on, so the address and search settings carry over.
Seven weeks of posts before you open, pointing people to the page and your Google profile.
The one-page site grows into the full site, built on what the first weeks of traffic show.
What I need from you
Taken on your phone, into one shared folder. I send a short shot list so you know what is useful.
Before the countdown starts, so the posts sound like you.
One named contact approves each week by email, in one consolidated reply. Nothing posts without sign-off.
I am added as a partner on your Meta and Google accounts. You own them, and can remove me at any time.
Questions
Yes. The posts are built from your logo, colours and fonts. If you do not have brand guidelines yet, start with the Brand guidelines package and add the countdown after it.
Seven weeks before your opening date. Book it as soon as you have a date, and I will plan the week by week schedule back from it.
The posts are scheduled in a rolling window, so dates move with it. Tell me as soon as you know.
Facebook and Instagram, plus Google Business Profile in the full countdown. Other platforms are quoted separately.
Yes. The countdown works on its own, with the posts pointing to a sign-up link. It works best with a Coming Soon page behind it.
Goes well with
Brand, a one-page site and artwork, designed together for a new business.
The brand the countdown is built from.
Monthly posts and site changes once you are open.
All year round
Creative Edge Marketing is a virtual marketing and design team, available all year round. They handle research, strategy and ongoing marketing and creative support. You would work with them directly, and they quote and manage the whole job.
