Logo design · Brand guidelines
Māori & Pasifika
A logo and brand guide for the Māori & Pasifika group at Northcote Intermediate School. The logo was created under the direction of the school and draws closely on elements of the existing school logo, so the group has a mark of its own that clearly belongs to the school.
The logo
A mark of its own, built from the school’s logo.
The school set the direction. The group needed a logo it could call its own, and it had to sit comfortably beside the school logo wherever the two appear together.
So the design starts from the existing school logo and uses its elements closely. The two read as one family at a glance, while the group still has its own identity.
It comes in three versions, Horizontal, Vertical and Compact, so there is one to fit whatever space is available.
The brand guide
Guidelines a whole school community can follow.
The logo comes with an 11-page brand guide, written in everyday language for people who are not designers.
It covers the three logo versions and when to use each, clear space, minimum sizes, correct and incorrect use, the Navy, Red and White brand colours with their hex, RGB and CMYK values, fonts, which file to use where, and a glossary.
What it shows. Strong brand guidelines do not need a designer in the room. The rules are clear enough for anyone handling the logo to get it right.
A note on the name. Māori & Pasifika is the group’s own name, so the logo and the guide use it. In my own writing I use Pacific peoples, the term now preferred in New Zealand.
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