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ji@prd.nz+64 27 296 9171Auckland, New Zealand

Brochures · Maps · Print

Birkenhead Heritage Trail

A heritage trail through Birkenhead Point for the Birkenhead Heritage Society, a volunteer charity. I designed the brochures and drew the maps, working with a wide group of people who care about how the area’s story is told.

StudioPRD Pocket Rocket Design
ClientBirkenhead Heritage Society
ScopeDL brochures, three maps, photography
FormatsPrinted and on-screen download

The brochure

One design, for print and for screen.

Birkenhead was one of the first settlements on the North Shore, so the material carries real significance for the people who live there.

The DL brochure is designed to do two jobs at once: it folds and prints as a brochure to pick up and carry on the walk, and it reads just as well as a download on screen.

I also took some of the photography.

DL brochurePrintOn-screen downloadPhotography

Open the Gateway Walk brochure (PDF) →

Mockup shows the folded brochure. The flat artwork is the printed outside and inside.

Mockup of the Birkenhead Point Gateway Walk brochure, showing the folded cover, the outside spread and the inside spread with the trail map
Flat artwork for the outside of the brochure
Flat artwork for the inside of the brochure, with the numbered trail map

The maps

Three maps, drawn from scratch.

I drew three maps for the trail. One covers the cemetery walks, including the Māori urupā, so accuracy and care mattered as much as clarity.

The printed DL map brings all six trails together, colour coded, so a walker can see at a glance which walk is which.

Map makingColour codingDL map

Open the Heritage Walks map (PDF) →

A stack of the printed DL Birkenhead Heritage Walks map, showing all six trails colour coded
One of the trail maps drawn for the Birkenhead Heritage Trail
Mockup of the printed heritage trail brochure

The people

Many voices, one story.

The work ran over many meetings with the society’s board, a heritage historian and the residents association, alongside mana whenua.

I worked through the content with people who were close to it and careful about how it was told, and kept the design steady while the wording was agreed.

What it shows. Print and map design carried through long work with a group of stakeholders, on material a community cares about.

Stakeholder liaisonVolunteer boardCommunity heritage

The brochures and maps are published at birkenheadmuseum.org.nz, and the Gateway Trail is carried in Auckland Council’s Walk Auckland app.

Print

Brochures, maps and printed work.

Designed to print properly and to work on screen as well.

See more print work